Drinking beer from a rainbow can or swishing with mouthwash from a rainbow bottle won’t help me connect with my community, but clothes that silently signal my identity actually might.įuckin converse put the Trans flag on some shoes like….yes fine I will buy them you stupid brand, ill bow to capitalism just this once- cop kickin crust punk April 19, 2019 Some of the worst Pride branding comes from companies that try really hard to appear accepting but end up creating something deeply awkward and forced.Ĭompanies when Pride Month hits every year: /KJVihOoSHE- Mack June 2, 2019īig companies: *make their logos rainbow during pride month* /rL2T45jzOY- gee June 5, 2019Īll that said, even folks who have a deep burning hatred for rainbow capitalism and companies attempting to co-opt Pride can be tempted by clothing companies putting out Pride collections. Mediocre shit community /5HcXhLGK4a- european 4 bernie June 3, 2019Ĭorporations trying to Co-Opt Pride is awful.
Pride marketing is all the rage! And frankly It is a turn off for some of us because 20 years ago many of these same companies that are today waiving the flag likely wouldn't promote us because we were homos. The widespread rainbow washing of products and ads has resulted in the rise of the term “rainbow capitalism” and a deluge of hilarious memes from people who can see right through the corporate thought process. And stop making a quick buck off of us.- Franz Wegscheider June 2, 2019Ĭompanies claiming LGBTQ acceptance often seem to only be doing so now because the message is profitable, but they don’t have sustained support for the community outside of June. Stop demonetizing and censoring LGBTQ content for a start. Happy #Pride from whose logo is rainbow-coloured for June while it monetizes videos that target LGBT people for sustained harassment campaigns. nJs0FXcpPU- public universal baba yoda June 7, 2019 YouTube was similarly criticized for having rainbow branding despite regularly demonetizing LGBTQ content and allowing anti-LGBTQ harassment on the site. Victoria’s Secret Pink, for example, was recently reamed for tweeting a Pride message despite refusing to hire transgender models. Not least of which, many companies trying to push their brand with rainbows and claims of support have a history of quite the opposite. But many folks in the LGBTQ community are tired of the Pride marketing campaigns for a variety of reasons. There is no denying that it can be powerful to be surrounded by messages of LGBTQ acceptance, especially when you have more experience with hatred and discrimination. The memes making fun of the “rainbow capitalism” are pure gold. All the companies showing support for Pride month are a sign of cultural change, but many LGBTQ folks see them as pure cash grabs.